Smile Dental Clinic: 520% More Patient Bookings
How targeted social media campaigns and a stunning new website filled this cosmetic dentist's appointment book in Dubai Marina.
About the Client
Smile Dental Clinic is a premium cosmetic dentistry practice located in Dubai Marina, specializing in teeth whitening, veneers, Invisalign, and dental implants. Dr. Fatima Al Rashid, the founder, had built a reputation for excellence but relied almost entirely on patient referrals for new business.
The Challenge
Premium Positioning Difficulty
As a high-end cosmetic dental practice, they struggled to communicate their value proposition and justify premium pricing through their outdated online presence.
Competition from Dental Chains
Large dental chains with massive marketing budgets were dominating search results and social media, making it hard for boutique practices to compete.
Expensive Patient Acquisition
Their previous marketing efforts resulted in high cost-per-lead, with many inquiries not converting due to price sensitivity.
Low Brand Awareness
Despite being an excellent practice, brand searches were minimal, and most patients found them only through personal referrals.
Our Solution
We implemented a comprehensive digital marketing strategy tailored to their specific needs.
Visual Transformation Campaigns
Created stunning before/after video content and carousel ads showcasing smile transformations, targeting affluent Dubai residents interested in cosmetic procedures.
- Reached 180,000+ target audience
- Video views: 2M+ across campaigns
- Lead form conversion rate: 12%
- Cost per consultation booking: -62%
High-Intent Search Campaigns
Targeted high-value keywords like "best cosmetic dentist Dubai", "veneers Dubai price", and "Invisalign Dubai Marina" with dedicated landing pages.
- Dominated local cosmetic dentistry searches
- Average position: 1.2
- Conversion rate: 18%
- Quality score: 9+ across all ads
Premium Website Redesign
Built a luxurious, fast-loading website with virtual consultations, smile galleries, patient testimonials, and seamless booking integration.
- Bounce rate reduced by 55%
- Time on site increased by 3x
- Online bookings: 78% of all appointments
- Mobile experience rated excellent
The Results
The numbers speak for themselves. Here's what we achieved together.
"We had to hire two more dentists to handle all the new patients. The website they built is stunning - patients often comment on how professional it looks. The before/after campaigns on Instagram brought us exactly the type of patients we wanted: those who value quality over price. Results exceeded our wildest expectations."
Ready to Achieve Similar Results?
Let's discuss how we can help your healthcare business grow with proven digital marketing strategies.