Serenity Spa: 410% Booking Increase
How stunning visuals and targeted social campaigns made Serenity the most booked luxury spa in Dubai and Sharjah.
About the Client
Serenity Spa & Wellness is a luxury spa destination offering premium massage therapies, facial treatments, body wraps, and wellness packages at two locations: JBR Dubai and Al Majaz Sharjah. Despite exceptional service quality, they struggled to fill appointment books during weekdays and off-peak hours.
The Challenge
Weekday Vacancy Problem
Their spa was fully booked on weekends but saw only 30% capacity during weekdays. They needed to drive bookings throughout the week.
Seasonal Fluctuations
Business dropped significantly during Ramadan and summer months when many residents travel. They needed year-round marketing strategies.
High-End Positioning
As a luxury spa, they couldn't compete on price. They needed to attract clients who valued quality and experience over discounts.
Second Location Awareness
Their new Sharjah location was underperforming due to low brand awareness in the area.
Our Solution
We implemented a comprehensive digital marketing strategy tailored to their specific needs.
Lifestyle Visual Campaigns
Created aspirational Instagram and Facebook campaigns featuring stunning spa imagery, treatment videos, and client transformation stories.
- Instagram followers: 8K to 33K
- Story views: 15K+ daily average
- Engagement rate: 8.2%
- UGC content: 500+ tagged posts
Immersive Booking Experience
Built a luxury website with virtual tour, detailed treatment pages, online booking with package customization, and gift voucher system.
- Online bookings: +380%
- Average order value: +42%
- Gift voucher sales: AED 85K/month
- Repeat booking rate: 89%
Local Spa Discovery
Optimized for location-specific searches and created content around wellness trends, treatment benefits, and spa experience guides.
- Ranked #1 for "spa JBR Dubai"
- Sharjah visibility: page 1 for 25 terms
- Organic bookings: 35% of total
- Featured in Dubai lifestyle blogs
The Results
The numbers speak for themselves. Here's what we achieved together.
"Our spa is fully booked weeks in advance now. The social media strategy was game-changing - the content they created made our treatments look irresistible. The Sharjah location went from struggling to profitable within 4 months. We've had to expand our team twice to meet demand."
Explore Related Services
Ready to Achieve Similar Results?
Let's discuss how we can help your beauty & wellness business grow with proven digital marketing strategies.