Precision Accounting: B2B Lead Machine
Strategic B2B marketing that positioned this accounting firm as the go-to choice for UAE businesses.
About the Client
Precision Accounting is a CPA firm offering accounting, tax planning, VAT compliance, and CFO services to SMEs and corporations in UAE. With a team of 12 experienced accountants, they had capacity but struggled to generate consistent B2B leads.
The Challenge
B2B Lead Generation
Professional services require different marketing - they needed to reach decision makers at growing companies.
Trust & Authority
Businesses need to trust their accountant completely. Building credibility online was essential.
VAT Compliance Opportunity
UAE VAT implementation created huge demand, but they weren't capturing these searching businesses.
Enterprise Client Acquisition
They wanted to move upmarket to larger corporate clients with higher retainer values.
Our Solution
We implemented a comprehensive digital marketing strategy tailored to their specific needs.
B2B Search Campaigns
Targeted high-value business searches like "CFO services Dubai", "VAT consultant UAE", and "corporate tax planning".
- Qualified leads: 85+/month
- Average retainer value: AED 8,500
- Cost per lead: AED 120
- Lead quality rate: 78%
Thought Leadership Content
Created comprehensive guides on UAE tax law, VAT compliance, and business financial planning.
- Featured snippets: 8
- Organic leads: 35% of total
- Domain authority: 32→48
- Page 1: 65 keywords
Professional Trust Site
Built authoritative website with case studies, team credentials, service calculators, and consultation booking.
- Consultation bookings: +280%
- Time on site: 5.2 min avg
- Calculator usage: 450+/month
- Proposal requests: +340%
The Results
The numbers speak for themselves. Here's what we achieved together.
"We're now working with some of the largest companies in UAE. The B2B strategy was perfect - they understood that our clients are business owners, not consumers. We've nearly doubled our team to handle the growth."
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