Luxe Fashion: 520% E-Commerce Revenue Growth
Comprehensive e-commerce marketing strategy that turned this fashion brand into a UAE market leader.
About the Client
Luxe Fashion Online is a premium women's fashion e-commerce store founded by Maryam Al Suwaidi, offering curated designer collections and locally-designed pieces. Despite beautiful products and a functional website, sales were stagnant with high cart abandonment.
The Challenge
Massive Competition
Competing against giants like Namshi, Ounass, and international players with massive budgets.
High Cart Abandonment
Cart abandonment rate was 82%, meaning most shoppers were leaving without purchasing.
Customer Acquisition Cost
Early marketing efforts resulted in AED 150+ cost per customer, making profitability impossible.
Repeat Purchase Rate
Only 12% of customers made a second purchase, indicating loyalty and retention issues.
Our Solution
We implemented a comprehensive digital marketing strategy tailored to their specific needs.
Shopping & Performance Max
Launched sophisticated Shopping campaigns and Performance Max with dynamic remarketing for product feeds.
- ROAS: 8.5X
- Cost per acquisition: AED 42
- Shopping impression share: 65%
- New customers: 1,800+/month
Fashion Discovery Campaigns
Created stunning video lookbooks, influencer collaborations, and carousel showcases for Facebook and Instagram.
- Reach: 2.5M/month
- Video views: 8M+ total
- Catalog sales: +340%
- Influencer collabs: 25+
Fashion Authority
Built comprehensive content strategy with style guides, trend reports, and product-focused SEO for organic discovery.
- Organic traffic: +380%
- Page 1: 180 keywords
- Direct traffic: +220%
- Brand searches: +450%
The Results
The numbers speak for themselves. Here's what we achieved together.
"Our online store went from barely surviving to thriving. DMB knows e-commerce inside out. They didn't just bring traffic - they brought customers who actually buy and come back. Our repeat purchase rate tripled!"
Explore Related Services
Ready to Achieve Similar Results?
Let's discuss how we can help your e-commerce business grow with proven digital marketing strategies.