Gulf Properties: AED 45M+ in Property Sales
Comprehensive digital strategy that generated thousands of qualified property buyer leads for this UAE real estate developer.
About the Client
Gulf Properties Development is a mid-sized real estate developer in UAE with residential and commercial projects across Dubai and Abu Dhabi. With three new tower launches scheduled, they needed a scalable lead generation system that could attract both local and international property investors.
The Challenge
Project Launch Pressure
Three new towers launching within 6 months required rapid lead generation to meet sales targets and investor expectations.
International Buyer Reach
40% of UAE property buyers come from overseas. They needed targeted campaigns reaching investors in UK, India, Pakistan, and GCC countries.
High-Value Lead Quality
Many real estate leads are just browsers. They needed qualified leads - people ready to invest AED 1M+ in property.
Market Competition
Major developers like Emaar and DAMAC dominate digital advertising. Standing out required creative differentiation.
Our Solution
We implemented a comprehensive digital marketing strategy tailored to their specific needs.
Multi-Market Property Campaigns
Launched targeted search and display campaigns in 5 countries, with property-specific landing pages and virtual tour integrations.
- Lead volume: 800+/month
- International leads: 45% of total
- Cost per lead: AED 85
- Sales-qualified rate: 38%
Property Showcase Campaigns
Created stunning video campaigns showcasing properties, lifestyle amenities, and ROI potential targeting affluent Facebook and Instagram users.
- Video views: 5M+ across campaigns
- Retargeting audience: 180,000+
- Lead form conversion: 8.5%
- Engagement rate: 6.2%
Property Investment Authority
Built comprehensive content hub covering UAE property investment guides, area guides, and market analysis to capture organic search traffic.
- Organic traffic: +380%
- Ranked for 120+ property keywords
- Featured in Google News
- Backlinks from property publications
The Results
The numbers speak for themselves. Here's what we achieved together.
"DMB delivered leads that actually converted into sales. Their understanding of UAE real estate is unmatched - they knew exactly how to target serious investors, not just browsers. We closed AED 45M in sales directly attributed to their campaigns. They're now our exclusive digital partner."
Ready to Achieve Similar Results?
Let's discuss how we can help your real estate business grow with proven digital marketing strategies.