Future Skills Academy: 380% Enrollment Growth
How targeted campaigns filled this training center with eager students from across the UAE.
About the Client
Future Skills Academy is a professional training center in Sharjah offering IT certifications, business skills courses, and language training. With excellent instructors and modern facilities, they had the capacity for 500+ students but were operating at only 40% capacity.
The Challenge
Low Brand Recognition
Students searching for training centers were going to established competitors with stronger online presence.
Course Marketing
With 40+ different courses, creating marketing for each was overwhelming and inconsistent.
Corporate Training
They wanted to attract corporate clients for group training but had no B2B marketing strategy.
Seasonal Enrollment
Most enrollments came at specific times of year, leaving facilities underutilized.
Our Solution
We implemented a comprehensive digital marketing strategy tailored to their specific needs.
Course Discovery Campaigns
Created targeted campaigns for each course category reaching career-focused professionals and students.
- Reach: 450,000+ monthly
- Course inquiries: 600+/month
- Cost per inquiry: AED 15
- Engagement rate: 6.5%
Intent-Based Course Ads
Captured high-intent searches like "IT certification Sharjah", "business English course UAE".
- Enrollment rate: 35%
- Average course value: AED 2,800
- Quality score: 8+
- CTR: 8.2%
Course Catalog Platform
Built comprehensive website with course catalog, online enrollment, scheduling, and corporate inquiry forms.
- Online enrollments: 72%
- Corporate inquiries: +450%
- Time on site: 6.2 min
- Return visitors: 45%
The Results
The numbers speak for themselves. Here's what we achieved together.
"Our courses are fully subscribed months in advance. DMB understood our target audience perfectly - they knew exactly how to reach motivated learners. The corporate training pipeline they built has been transformational."
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