Negative Keyword Generator

Generate relevant negative keywords for your Google Ads campaigns to avoid wasted spend and improve your campaign performance.

Generate Negative Keywords

Why Use Negative Keywords?

Negative keywords help prevent your ads from appearing for searches that aren't relevant to your products or services. Using them effectively can:

  • Reduce wasted ad spend by eliminating irrelevant clicks
  • Improve click-through rates (CTR) by showing ads to more relevant audiences
  • Increase conversion rates by attracting more qualified traffic
  • Enhance overall campaign performance and ROI

Negative Keyword Match Types

Broad Match

Your ad won't show if the search contains the negative keyword, regardless of order. Most inclusive match type.

Example: free training

Phrase Match

Your ad won't show if the search contains the exact phrase (words in the same order).

Example: "free training"

Exact Match

Your ad won't show if the search matches the exact keyword exactly.

Example: [free training]

Best Practices

  • Regularly review your Search Terms report to identify new negative keywords
  • Create a negative keyword list for terms that should be excluded from all campaigns
  • Be careful not to exclude terms that might be relevant to your business
  • Consider adding negative keywords at the campaign or ad group level based on relevance
  • Regularly refine your negative keyword strategy based on performance data