Keyword Match Type Converter

Convert your keywords between different match types (broad, phrase, exact, or modified broad) for your PPC campaigns.

Input Keywords

Output Keywords

Google Ads Keyword Match Types

B

Broad Match

Broad match keywords reach the widest audience. Your ad may show when a user's search contains any word in your keyword in any order.

Example:

women's running shoes

+

Modified Broad Match

Add a plus sign (+) in front of words that must be included in the user's search. This gives more control than broad match.

Example:

+women's +running +shoes

Phrase Match

Your ad may show when a user searches for your exact phrase, with additional words before or after. Words must be in the exact order.

Example:

"women's running shoes"

[ ]

Exact Match

Your ad may only show when a user searches for your exact keyword, or close variations with the same meaning.

Example:

[women's running shoes]

Match Type Best Practices

  • Start with broad match and phrase match keywords to gather data.
  • Use exact match for high-converting keywords to maximize control and ROI.
  • Regularly review search terms report to identify new keyword opportunities.
  • Consider using modified broad match for a balance of reach and control.
  • Always use negative keywords to exclude irrelevant searches.