TechFix Solutions: From Residential to Enterprise
How strategic digital marketing helped this IT company expand from residential repairs to enterprise clients across UAE.
About the Client
TechFix Solutions started as a computer repair shop in Dubai but had ambitions to become a full-service IT support company. With skilled technicians and certifications, they had the capability but lacked the marketing to attract business clients.
The Challenge
Moving Upmarket
They were known for fixing home computers but wanted to win corporate IT support contracts.
B2B Positioning
Their brand and messaging didn't communicate enterprise readiness or professional certifications.
Multi-City Expansion
They wanted to expand services to Abu Dhabi and Sharjah without physical offices.
Recurring Revenue
One-time repairs were unpredictable. They needed to build a managed services client base.
Our Solution
We implemented a comprehensive digital marketing strategy tailored to their specific needs.
B2B IT Services Campaigns
Targeted business decision-makers searching for IT support, managed services, and network solutions.
- Enterprise leads: 45+/month
- Average contract: AED 6,500/mo
- Cost per lead: AED 85
- Quality rate: 72%
IT Authority Building
Created comprehensive IT guides, cybersecurity content, and case studies to establish thought leadership.
- Page 1 for 55 keywords
- Organic leads: 28% of total
- Featured snippets: 6
- Technical blog: 10K views/mo
Enterprise-Ready Website
Redesigned website with professional imagery, service packages, client logos, and managed services portal.
- RFP requests: +380%
- Time on site: 4.8 min
- Demo bookings: +290%
- Proposal conversion: 45%
The Results
The numbers speak for themselves. Here's what we achieved together.
"We went from fixing home computers to managing enterprise IT. DMB helped us level up completely. The website overhaul and B2B marketing strategy opened doors we never thought possible. We now have 45+ corporate clients on monthly retainers."
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