Rose Garden Hotel: 320% Direct Booking Increase
How we helped this boutique Abu Dhabi hotel increase direct bookings and reduce OTA dependency.
About the Client
Rose Garden Hotel is an 85-room boutique property on Abu Dhabi's Corniche, known for personalized service and stunning views. Despite great reviews, they were heavily dependent on OTAs like Booking.com and Expedia, paying 18-25% commission on bookings.
The Challenge
OTA Commission Drain
75% of bookings came through OTAs, costing AED 1.2M+ annually in commissions that could be saved.
No Brand Recognition
Travelers searching for "Abu Dhabi hotels" never found them directly - only through aggregators.
Rate Parity Issues
OTA contracts prevented them from offering lower direct rates, limiting direct booking incentives.
Seasonal Fluctuations
Occupancy dropped to 45% during summer months when tourism slowed.
Our Solution
We implemented a comprehensive digital marketing strategy tailored to their specific needs.
Direct Booking Campaigns
Launched brand protection and hotel meta campaigns that appeared above OTAs in search results.
- Direct bookings: +320%
- Brand searches: +240%
- Cost per booking: AED 65
- Commission saved: AED 480K
Abu Dhabi Authority
Created comprehensive content around Abu Dhabi tourism, local guides, and unique experience offerings.
- Organic traffic: +280%
- Direct organic bookings: 28%
- Featured in travel blogs
- Page 1 for 35+ keywords
Premium Booking Engine
Built fast, mobile-optimized website with best-price guarantee messaging, room tours, and seamless booking.
- Mobile bookings: +350%
- Average rate: +18%
- Look-to-book ratio: 8.5%
- Cart abandonment: -35%
The Results
The numbers speak for themselves. Here's what we achieved together.
"We're no longer dependent on booking sites. Direct reservations are through the roof, and we've saved nearly half a million dirhams in OTA commissions. The website they built is beautiful and converts browsers into bookers."
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