Pawsome Pet Spa: #1 in Dubai Local Search
Strategic local marketing that made this pet grooming salon the most popular choice in Dubai.
About the Client
Pawsome Pet Spa is a premium pet grooming salon in Dubai's JLT area offering grooming, spa treatments, and pet daycare services. Founded by pet lover Hana Mahmoud, the salon struggled to compete with larger franchises despite providing exceptional care.
The Challenge
Franchise Competition
Pet grooming chains with multiple locations were dominating searches and reviews.
Trust Factor
Pet owners are extremely protective - they research extensively before trusting anyone with their pets.
Location Limitation
With only one location in JLT, they could only serve a limited geographic area effectively.
Review Building
With only 35 Google reviews, they looked less established than competitors with 200+.
Our Solution
We implemented a comprehensive digital marketing strategy tailored to their specific needs.
Local Service Dominance
Launched hyper-local campaigns targeting pet owners within 10km radius with call extensions.
- Call volume: +340%
- Booking calls: 180+/month
- Cost per booking: AED 22
- Peak: #1 local ads
Local SEO Authority
Optimized Google Business Profile, built local citations, and created pet care content for organic discovery.
- Google rank: #1 for "pet grooming JLT"
- Local 3-pack: consistent
- Organic traffic: +280%
- Reviews: 35→380
Pet-Friendly Booking
Built charming website with pet profiles, booking system, before/after galleries, and pet care tips.
- Online bookings: 65%
- Pet profiles created: 850+
- Photo gallery saves: 1,200+
- Referral signups: +180%
The Results
The numbers speak for themselves. Here's what we achieved together.
"Pet owners from all over Dubai come to us now. We had to expand to a bigger location! The local SEO strategy was incredible - we went from invisible to the #1 result. Our review count went from 35 to over 350 five-star reviews."
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