Cool Breeze AC: 450% Growth in Service Calls
How we helped an AC repair company dominate Dubai's competitive home services market through strategic digital marketing.
About the Client
Cool Breeze AC Services is a full-service HVAC company based in Dubai, offering AC installation, maintenance, repair, and emergency services across Dubai and Abu Dhabi. With a team of 15 certified technicians, they had the capacity to handle high volume but lacked the marketing infrastructure to generate consistent leads.
The Challenge
Seasonal Demand Fluctuations
Business was heavily concentrated in summer months, with revenue dropping by 60% during cooler seasons. They needed year-round lead generation strategies.
High Competition from Aggregators
Platforms like ServiceMarket and Justmop were capturing most online searches, leaving independent service providers struggling for visibility.
Emergency Service Response
Despite offering 24/7 emergency AC repair, most emergency calls were going to competitors who had better online visibility.
Expansion to Abu Dhabi
They wanted to expand services to Abu Dhabi but had zero brand recognition in the new market.
Our Solution
We implemented a comprehensive digital marketing strategy tailored to their specific needs.
Emergency & Maintenance Campaigns
Created separate campaign structures for emergency services (high-priority), scheduled maintenance (value-focused), and installation inquiries.
- Emergency calls increased by 340%
- Achieved 12% conversion rate
- Dominated "AC repair Dubai" searches
- Call-only ads for immediate response
Conversion-Optimized Website
Built a fast, mobile-first website with instant call buttons, WhatsApp integration, online booking system, and trust signals throughout.
- Page load time under 2 seconds
- Mobile conversion rate of 18%
- Online booking adoption of 45%
- WhatsApp leads increased 5x
Multi-City Local SEO
Implemented location-specific SEO strategy for both Dubai and Abu Dhabi, with separate landing pages, local citations, and targeted content.
- Ranked top 3 for 45 keywords
- Abu Dhabi visibility from zero to page 1
- 280% growth in organic traffic
- Featured snippet for "AC not cooling"
The Results
The numbers speak for themselves. Here's what we achieved together.
"Our phone hasn't stopped ringing since we started working with DMB. We had to hire 13 additional technicians to handle the volume. The Abu Dhabi expansion was seamless - we went from zero to 180 leads per month in just 4 months. Best investment we ever made."
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